{"id":174,"date":"2021-12-07T18:41:43","date_gmt":"2021-12-07T17:41:43","guid":{"rendered":"http:\/\/helenaportfolio.online\/?page_id=174"},"modified":"2021-12-10T20:10:46","modified_gmt":"2021-12-10T19:10:46","slug":"carlos-ghosn-2","status":"publish","type":"page","link":"https:\/\/helenaportfolio.online\/index.php\/carlos-ghosn-2\/","title":{"rendered":"Carlos Ghosn"},"content":{"rendered":"

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Lancement en pays francophones des ouvrages <\/span>de M. Carlos Ghosn<\/span><\/h2>\n

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\u00c9tude de cas\u00a0<\/h6>\n

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contexte<\/h4>\n

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Votre maison d\u2019\u00e9dition – Gallimard – a achet\u00e9 les droits exclusifs d\u2019un livre dont l\u2019auteur, Carlos Ghosn, ex-P.-D.G de l\u2019Alliance Renault-Nissan, a \u00e9t\u00e9 arr\u00eat\u00e9 et incarc\u00e9r\u00e9 par les Japonais pour abus de biens sociaux et d\u00e9tournement de fonds, avant de s\u2019\u00e9vader du Japon vers le Liban. Il raconte son exp\u00e9rience dans un r\u00e9cit romanc\u00e9 intitul\u00e9 \u201cSayonara \u201c, qui m\u00e9lange r\u00e9alit\u00e9 et fiction.\u00a0<\/span><\/p>\n

Vous aviez pr\u00e9vu de lancer le livre en mars, mais la crise sanitaire mondiale a entra\u00een\u00e9 le confinement et l\u2019annulation du Salon du livre de Paris, ce qui vous a oblig\u00e9 \u00e0 reporter le lancement \u00e0 la rentr\u00e9e de septembre.\u00a0\u00a0<\/span><\/p>\n

Entre temps, l\u2019auteur a r\u00e9dig\u00e9 un essai intitul\u00e9 \u201cDe Charybde en Scylla\u201d, dans lequel il fait part au lecteur de sa r\u00e9flexion sur l\u2019enfermement et de sa vision socio-\u00e9conomique et politique d\u2019un monde globalis\u00e9. La maison Gallimard l\u2019a int\u00e9gr\u00e9 aux 68 \u201cTracts de crise, du virus et des hommes\u201d, distribu\u00e9s dans un premier temps aux abonn\u00e9s de sa newsletter num\u00e9rique. Les b\u00e9n\u00e9fices de cet ouvrage vont \u00e0 la fondation de l\u2019Assistance publique – H\u00f4pitaux de Paris.\u00a0<\/span><\/p>\n

Vous avez d\u00e9cid\u00e9 de vendre ensemble cet essai et le roman au prix de 21\u20ac, les 1,90 \u20ac de ce tir\u00e9 \u00e0 part \u00e9tant vers\u00e9s \u00e0 la fondation de l\u2019Assistance publique – H\u00f4pitaux de Paris.<\/span><\/p>\n

La notori\u00e9t\u00e9 de Carlos Ghosn repose sur sa carri\u00e8re et ses frasques,\u00a0 mais il n\u2019avait jamais \u00e9crit auparavant. Traduire ses livres et les \u00e9diter en France et dans les pays francophones est un pari audacieux pour une maison comme Gallimard.\u00a0<\/span><\/p>\n

 <\/p>\n

Certes, Gallimard a d\u00e9j\u00e0 d\u00e9montr\u00e9 son engagement au service de la litt\u00e9rature comme avec \u201cDocteur Jivago\u201d de Boris Pasternak, traduit et \u00e9dit\u00e9 en d\u00e9pit des pressions de l\u2019URSS.\u00a0 Toutefois, le roman de Carlos Ghosn repr\u00e9sente pour votre maison d\u2019\u00e9dition \u00e0 la fois un enjeu financier et un enjeu de r\u00e9putation. Financier, dans la mesure o\u00f9 vous avez d\u2019ores et d\u00e9j\u00e0 pris le risque d\u2019investir dans l\u2019impression d\u2019un million d\u2019exemplaires du livre et fait graver 2000 CD. De r\u00e9putation, car vous ambitionnez de placer ce livre sur les listes de prix litt\u00e9raires en novembre, ce qui requiert le soutien des critiques et des m\u00e9dias.\u00a0<\/span><\/p>\n

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LES AUTRES PROJETS<\/h2>\n

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Client\u00e8le internationale<\/strong><\/h5>\n

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Covid-19 – information<\/strong><\/h5>\n

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Agence freelance<\/strong><\/h5>\n

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Lancement d’une plateforme en ligne<\/strong><\/h5>\n

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Marketing relationnel<\/strong><\/h5>\n

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Communication interne & conduite du changement<\/strong><\/h5>\n

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Marketing relationnel<\/strong><\/h5>\n

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Intervenante \u00e9tudiants en bachelors<\/strong><\/h5>\n

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Communication globale<\/strong><\/h5>\n

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Lancement d’un blog d’art<\/strong><\/h5>\n

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Lancement d’un blog 100% f\u00e9minin<\/strong><\/h5>\n

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contact@hb-ekho.com<\/a><\/p>\n

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07.81.96.93.63<\/p>\n

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Lancement en pays francophones des ouvrages de M. Carlos Ghosn\u00c9tude de cas\u00a0contexteVotre maison d\u2019\u00e9dition – Gallimard – a achet\u00e9 les droits exclusifs d\u2019un livre dont l\u2019auteur, Carlos Ghosn, ex-P.-D.G de l\u2019Alliance Renault-Nissan, a \u00e9t\u00e9 arr\u00eat\u00e9 et incarc\u00e9r\u00e9 par les Japonais pour abus de biens sociaux et d\u00e9tournement de fonds, avant de s\u2019\u00e9vader du Japon vers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/pages\/174"}],"collection":[{"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":27,"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/pages\/174\/revisions"}],"predecessor-version":[{"id":610,"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/pages\/174\/revisions\/610"}],"wp:attachment":[{"href":"https:\/\/helenaportfolio.online\/index.php\/wp-json\/wp\/v2\/media?parent=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}